Without good research decisions are based on supposition, and that is a sure way to fail.
By incorporating the concepts learned from the research, and then developing a strategic marketing plan that comprises the organizational intent, a blueprint is provided to build something great.
Using communications tools such as direct marketing, public relations and social media in a proper and disciplined way is vital.
Being at the forefront of decision makers and thought
leader's minds is important. Participating in events and providing memorable items can introduce a message and reinforce a concept to these people that when effectively done will resonate into positive responses.